Social media is constantly evolving! New apps and technology pop up every week, causing existing apps to change the way they operate by offering more features
Every Friday we round up the 5 Top Social Media Updates for the week:
- Meta has launched Collaborative Ads with local restaurants and grocery stores to deliver food and packaged goods to people
- Instagram has confirmed that any videos posted on stories longer than 15 seconds will no longer be split up, further showing the apps desire to integrate video
- Youtube has announced their Shorts feature will run ads between videos and use 45% of the revenue from these ads to pay creators. The addition of a voiceover option will give Tiktok a run for it’s money!
- Tiktok has rolled out a dislike button for comments, something a lot of users have mixed opinions about
- Twitter is testing the waters of vertical video with a new “immersive media viewer” that allows users to play video in full-screen
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References:
- Introducing Collaborative Ads Local Delivery. (2022, September 20). Facebook. Retrieved September 30, 2022, from https://www.facebook.com/business/news/introducing-collaborative-ads-for-local-delivery
- Hutchinson, A. (2022, September 23). Instagram Confirms that Videos Under 60 Seconds in Stories will No Longer Be Split into Segments. Social Media Today. Retrieved September 30, 2022, from https://www.socialmediatoday.com/news/Instagram-Announces-Videos-Under-60-Seconds-Stories-No-Longer-Split-Segments/632598/
- Silberling, A. (2022, September 17). Youtube Shorts could steal Tiktok’s thunder with a better deal for creators. TechCrunch. Retrieved September 30, 2022, from https://techcrunch.com/2022/09/17/youtube-shorts-could-steal-tiktoks-thunder-with-a-better-deal-for-creators/
- Cavender, E. (2022, September 23). TikTok officially rolls out its dislike button for comments. Mashable. Retrieved September 30, 2022, from https://mashable.com/article/tiktok-comment-dislike-button
Twitter experiments with video again, tests vertically scrolling video. (2022, September 29). GSMArena.com. Retrieved September 30, 2022, from https://www.gsmarena.com/twitter_experiments_with_video_again_tests_vertically_scrolling_video-news-55997.php
