TikTok became a sensation during the pandemic when we were all sitting at home looking for entertainment. Don’t be mistaken, this app isn’t all about catchy dances – it’s about community.
As millennials and Gen Z set the pace for social media trends, it’s important to realize that TikTok is about finding people and information that helps you lead a better life. Businesses need to switch up their content strategy from purely selling to building a connection.
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