Instagram is ringing in 2023 with a great lesson for all businesses: when you try to appeal to everyone, you end up appealing to no one!
After pushing video content too hard in an effort to compete with TikTok, Instagram Chief Adam Mosseri announced that photo content will be prioritized again. Content creators everywhere rejoice!
After complaints from users that the app didn’t have the same feel and felt lost in it’s mission, it seems Instagram realized that bringing a balance to content mediums would bring them back to their roots.
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