Cash is king, and after Twitter reported earning $7million per quarter from Twitter Blue, other apps are considering their own paid verification services.
According to leaked coding from a Meta developer, Facebook and Instagram are in the works to charge people for a coveted blue checkmark that signals verification. This is a confusing move, as many remember the chaos (and hilarious outcomes) when ordinary people purchased verification for big-name brands and pretended to be them, causing a PR fiasco for many.
It seems like Meta has one thing on their mind – profit. While they previously stated they wouldn’t charge a subscription fee, the purchasing of a blue checkmark can be seen as a way to supplement a loss in advertising spend as companies reduce their marketing budgets in preparation of an expected economic downturn.
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