What makes people buy a technologically inferior product for more money? Brand loyalty. Take Apple for example; there is no denying that there are better wireless headphones on the market, yet Airpods have dominated the market.
Apple is a great case study of how an effective marketing strategy that prioritizes the customer can build a community of consumers that are eager for the “Next Big Thing” – even if it’s already been on the market by another brand. Knowing its audience has helped Apple fine-tune their marketing strategy over the years, making them stand out against the competition.
Creating an intentional marketing strategy is one of the most important aspects of growing your business! Remember: fail to plan, plan to fail.
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