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How TikTok is Improving Their Experience for Small Businesses

With the ability to create a community by showing off their authentic selves, TikTok has proven to be a great app for eCommerce businesses to grow. Now TikTok is helping creators reach even more people with affordable advertising options through their Promote feature!

Social media revolutionized how small businesses market themselves by providing affordable (or free!) ways to advertise by targeting your ideal customer. Instead of throwing money at the wall to see what sticks, business owners can use keywords, social SEO and location tags to put themselves in front of their target audience.

Promoting organic content can help reach new customers, priming them into potential leads for when they see paid ad content by the same company. Using the Promote feature for organic content drives viewers to your business page and sparks deeper engagement. Organic content is how your business builds brand awareness and reaches new communities by targeting your ideal consumer!

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