Inspired by video-marketing giant TikTok, Pinterest has pushed the time limit of their Idea Pin videos to 5 minutes. Pinterest provides a great space for eCommerce businesses to thrive, as many people are searching for solutions to problems their product or service can solve!
With the longer video format, creators and businesses can tell their stories with more detail, which has been proven to keep viewers engaged. Increasing engagement can help a business cultivate a community with organic content rather than paid advertising.
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