Augmented Reality is changing how consumers shop online with the option to virtually try on items before buying them. Snapchat has been offering AR technology to developers through their Lens Studio, which allows businesses to offer customized filters and more.
High-end jewelry company Tiffany & Co. is using Ray Tracing technology to allow customers to try-on Tiffany bracelets, and purchase without leaving the app! What brands do you think will follow?
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