Diversity in branding goes beyond social media posting – it’s something that needs to be a core value woven throughout your business.
40% of consumers will pick a brand over a competitor if they feel the brand aligns with their values. No brand will align with every single value, but choosing a few that are important for you to showcase will help your ideal customer find your business!
Representation isn’t done with the occasional celebratory post – it has to be intentional and thought-out.
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