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How Tapping into Emotions Is Helping Zellers Succeed In A Competitive Retail Market

When The Hudson Bay Company announced a relaunch of Zellers, marketers everywhere were skeptical – would tapping into nostalgia work?

After the launch of 12 Zellers stores inside of The Bay last month, the company showed that it knows how to drive traffic through their doors by tapping into the emotional side of consumers with this throwback.

Part photo-op, part shopping experience, Zellers stores are reminding brick-and-mortar chains how important it is to innovate.

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